SEARCH ENGINE OPTIMIZATION (SEO)

SEO Consulting - $199

Market Discovery

Preliminary research and understanding of your market. We discuss your individual Web site optimization goals and look at your competition to develop an ideal keyword profile. We learn as much as possible about you and your market in order to drive relevant traffic to your site. We suggest the best SEO practices that would increase your site's search engine rankings.

Keyword Analysis

We do a profile of your book and/or Web site's topic(s) and generate a report on the best keywords for maximum search search rankings. We compare these to competitor keywords. Using premier SEO keyword tools we provide detailed analysis of potential words and phrases in addition to your current Web site content keywords in order to provide you with the best possible keyword profile for your Web site.

Web Site Analysis

This is a close review of your Web sites structure, layout, and content. We then suggest improvements to your content and Web site structure to ensure optimal indexing by search engine Web crawlers.

SEO Basic (Includes SEO Consulting) - $499

Site Optimization

Content Optimization Enhancements

Meta Tag Adjustments

Web Crawler Friendly Navigation Setup

Search Engine Submissions

Source Code Optimization

SEO Professional (includes SEO Consulting and SEO Basic) - $699

Web site Design Enhancements

Site Map Creation / Submission

Robot.txt Validation

Google Analytics Setup

Google Webmaster Tools Setup

SEO Ultimate (includes all of our SEO service) - $999

Blog Setup, Customization & Optimization (a $500 value)

Inbound Link Building

Link Baiting Setup

Article Submissions

Pay-Per-Click Setup

Google AdWords Advertising Setup

Creation of additional Content

Ongoing SEO Management - $250/mo (6 month contract)

Continual Website Optimization

Articles Written / Submissions (4/mo)

Blog Posts Written (4/mo)

Link Baiting

Link Building Campaign

Continued SEO Monitoring and Evaluation

SOCIAL MEDIA MARKETING

Social media marketing is you connecting with your audience or potential audience online using social media network Web sites like Facebook, Twitter, MySpace, LinkedIn, YouTube, Twitter, Digg, Blogs, and many more. Content can include text, video, audio, or widgets and is used to virally distribute your message and invite others to interact and share with still others to which they are connected. Think of it as word-of-mouth marketing on the web.

Benefits of social media marketing include:

• Increased Brand Awareness,
• Increased Web Site Traffic
• Increased Link Building for Better SEO
• Increased Customer Loyalty and Relations
• Low Cost Marketing Solutions
• Increased Reach
• Increased Recommendations and Credibility

Social Media Marketing Consulting - $150

Social Media Campaign Strategy Development

Goals and Objectives

Target Audience Research and Analysis

Social Media Medium Analysis

Strategy for Integration With Traditional Online Marketing

Provide Recommendations for a Successful Social Media Marketing Campaign

Social Media Marketing Consulting and Tutorial - $250

In addition to the Social Media Marketing Consulting you will learn how to set up and maintain a social media presence on your own.

Includes up to 2 hours of one-on-one tutorial sessions in any of the following:

• Facebook
• Twitter
• LinkedIn
• MySpace
• YouTube
• Flicker
• Blogger
• Wordpress

Social Media Marketing Campaign Setup
(includes Social Media Marketing Consulting) - $399

Content Creation and Distribution

Depending on the determined target audience and decided social media campaign this may include:

• Facebook Fan Page
• Twitter Account
• YouTube Channel
• LinkedIn Profile
• MySpace Page
• Flicker Photostream
• Blog Setup
• Email Marketing Setup
• And possible other social media mediums

Integration With Existing Web Site and Online Marketing Campaigns

Social Media Marketing Campaign Management
$599/mo (6 month contract)

Ongoing Campaign Monitoring and Analysis

Community Management

Daily Social Network Profile Management

Comment Moderation

Daily Online Community Engagement

Visual Design Updates

Social Media Advertising Campaign Management

Blog Management

Email Marketing Blasts (additional fees apply)